The proposals for 22–29 Albert Embankment aim to unite the emerging context, established by the proposals on the former Hampton House and Eastbury House sites, and to create a cohesive master plan for the area consisting of distinctive buildings, while employing consistent compositional strategies and singular approach to the public realm.
The massing is arranged into four elements offset in height and plan, articulated into separate volumes that progressively step in height to create a building that achieves a varied and changing silhouette. Starting at 12 stories and progressing upwards in six storey steps, each element can be understood as a standalone building, although combined with the other volumes, it creates a compositionally unified whole.